Nari Yoon
I am an Assistant Professor of Marketing at the Montfort College of Business, University of Northern Colorado. I did my Ph.D. in Marketing at the Kelley School of Business, Indiana University.
My research draws insights into consumer-based strategy by exploring how 1) emotions that consumers experience or remember and 2) consumer-brand relationships impact their decision-making.
I use a variety of research methods, including virtual reality (VR) simulations, eye tracking, biometric measures, web scraping, text analysis, and field experiments.
Feel free to get in touch!
Email: nari.yoon@unco.edu
Nari Yoon | Assistant Professor of Marketing 